At Good Games, we are searching for a highly qualified marketing coordinator to work closely with our Head office Team to provide strength to our marketing division.
From day one, this individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company and client goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, graphic design and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.
Objectives of this Role
Assist in the development and implementation of the company’s brand strategy
Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
Prepare marketing activity reports and metrics for measuring program success
Provide market research, forecasts, competitive analyses, campaign results, and consumer trends.
Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites.
Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team.
Daily and Monthly Responsibilities
Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
Support the Head Office Team in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars.
Communicate campaign objectives, timelines, and deliverables to our Stores and Online Teams, and provide instructions for use or promotion.
Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, developing schedules and assignments, and coordinating mailing lists, while assisting in establishing show contacts.
Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership
Skills and Qualifications
Past work experience as a marketing coordinator or similar role.
Knowledge of traditional and digital marketing, content marketing, and social media marketing.
Experience with research using data analytics software.
Excellent writing, communication, and presentation skills.
Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint.
Proficiency in Social Media such as Facebook, Instagram, TikTok and any new media as required.
Bachelor’s degree in marketing, advertising, or communications is desired.
Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.
Working knowledge of HTML and design and email software.
Experience working with budgets and forecasting.
Knowledge of Graphic Design and Video Creations.