Good Games Express
Gamers are everywhere. I mean everywhere. We often get someone purchasing something from our online store, and I’ll look at the address and have no idea where that is. I check the map and go ‘huh – never knew that place existed’ – nor should I, as it’s some mining town in far north queensland with a population of 300. And there are gamers there.
We get people into our shops all the time – eyes wide and hearts a flutter, on their bi-yearly sojurn to the big smoke to pick up the latest gaming stuff. Conversations usually go something like:
Customer: You guys should open a store in my town, that’d be so great!
Us: Cool – where you from?
Customer: Bagaloolieville
Us: Hmm, never heard of that – where is it?
Customer: Well you take the Great Western past Katoomba for about 45 minutes and then before you hit Lithgow you turn south for about an hour and then...
They are everywhere.
Unfortunately we can’t be everywhere. But we would like to try. Enter Good Games Express.
We think we have the franchise model of Good Games arranged in a cost-effective enough fashion that we can support a store in a place as small as Morisset – a town of 3,000 people, that, thanks to the hard work of Wendy and Denise, now has a flourishing Good Games store. That’s great! But what if your town is smaller? Or what if you’re unable to commit to running a full-time gaming environment? We’ve given a lot of thought to these scenarios and have come up with an idea to enable a keen person in the local gaming community to establish a mini-business – a Good Games Express.
The idea being, we supply the individual with a Good Games ‘kit’, which consists of a preset amount of stock, tailored to the person’s gaming focus, some shirts, tablecloths, signage, etc. – everything required for a portable game shop situation. This savvy individual would take this kit to their local gaming club (or start one), their local markets, etc, in order to establish a place and situation where people can buy and order their gaming products. Maybe this person knows the owner of a local cafe – a place that is normally closed on a Thur/Fri/Sat night, which with a bit of rent subsidy, could double as a Good Games Express club on those evenings. Maybe this person already owns some sort of brick and mortar business in the town and could add a range of product and play area on occasion. Our aim here is to be as flexible as possible.
Costs: This again would depend on the situation, but at a minimum a kit would have an inventory cost of about $2,000, with a setup cost (some signage, web presence, etc) of around $500.
If this sounds like something that could be of interest to you – we’re happy to discuss – express@goodgames.com.au is the first point of contact
